June 24-25, 2023 - Santa Monica Pier 360 Beach Festival! Celebrating and honoring the birthplace of Southern California's iconic beach culture through competition, awareness, and entertainment. Join us for an all-day, family friendly celebration of decades of surf, paddleboard and lifeguard history. The pier deck will also feature hula dancing, beer and spirits garden, live music and a surf history museum celebrating the history of lifeguarding, paddleboarding, surfing, and skateboarding around the Santa Monica Pier. Pre-register early online for the best price. Saturday, June 24th One Mile Short Course Amateur SUP Sprints Long Distance Race - 5 miles Youth Activities TANDM Surf Bodyboarding Contest Race Day Registration Racers should leave ample time to park and check in at registration a minimum of an hour before their event start time. Day of registrations should allow at least 90 minutes to park and register. https://paddleguru.com/races/SantaMonicaPier360BeachFestivalJune2425th2023